Reynolds Journalism Institute has a "how we do it" piece from fellow Kate Abbey-Lambetz detailing how Detour Detroit gets reader engagement.
"[W]e also have focused on engagement as an ongoing, mission-driven practice that touches all parts of our newsroom and drives our journalism." ...
"Cultivating a meaningful engagement practice (including, but beyond,
social media) can feel like a tall order for a small outlet stretched
for resources and time. But it can pay its own dividends, helping you
better understand and meet readers’ needs; produce more impactful
journalism; grow your audience, and increase reader loyalty and support.
With a small team and no dedicated engagement staffer, no paid tools
and an online-only presence, here’s how we do it."
