March 16, 2010

Mutter finds outllok for community papers mixed

Alan Mutter, the "Newsosaur," digs into the outlook for community newspapers and finds that while things are better than their big-city brethren, there are some serious caution areas on the horizon.

Among them:
  • A readership that is aging faster than metro areas
  • Over-dependence on fewer advertisers
  • Need to invest in more compelling content and innovative ad platforms

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