October 09, 2021

Build reader engagement with current resources -- RJI

 Reynolds Journalism Institute has a "how we do it" piece from fellow Kate Abbey-Lambetz detailing how Detour Detroit gets reader engagement.

"[W]e also have focused on engagement as an ongoing, mission-driven practice that touches all parts of our newsroom and drives our journalism." ...

"Cultivating a meaningful engagement practice (including, but beyond, social media) can feel like a tall order for a small outlet stretched for resources and time. But it can pay its own dividends, helping you better understand and meet readers’ needs; produce more impactful journalism; grow your audience, and increase reader loyalty and support. With a small team and no dedicated engagement staffer, no paid tools and an online-only presence, here’s how we do it."

https://rjionline.org/news/small-publishers-can-build-meaningful-engagement-practices-without-more-time-or-resources/

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