Feeding the goat: Why smaller newsrooms aren't using digital tools

This is an important report from Duke's newsroom project (with a catchy title).

The report confirms what I have found: Too often smaller newsrooms are ignoring digital tools that are free or low cost and could help them do a better job.

We ride the hamster wheel because we want to, not because we have to.

Related: NY Times report raises alarms about newsroom's digital future.