October 07, 2011

Heath: 'Postalgeddon' for community papers

Max Heath, postal expert for the National Newspaper Association, has a column laying out dire consequences for community newspapers under the Postal Service's consolidation plans.

Late in the column he mentions the push to get online paid PDF subscriptions counted for circulation.

Given that we've held several discussions during the past two AEJMC conventions where there were clearly those saying they won't touch the Web, this might be the thing that starts tipping the balance.

Interesting question: If the holdouts are forced online over something like this, even with a paid PDF for formerly outlying circulation, where's the tipping point where other subscribers start migrating?

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