A new report from the Reynolds Journalism Institute finds that in small communities, the newspaper is still the preferred way of getting local news.
Before we go too far on this, however, keep in mind it is a multivariate problem that also goes to the availability of such news online and the penetration of easy access to online (still not so great in some rural areas).
December 23, 2011
December 05, 2011
COMJIG research sessions
We're trying something new this year with our research sessions at the AEJMC conference in Chicago. Along with ComTECH, we're participating in a high-denisty research session from 5 to 6:30 p.m. on Friday, Aug. 10.
Because we want to increase our visibility and try to bring in more research papers, we can have up to 10 research presentations at the Chicago conference. of teh 10, five can be presented at the high-density session and we can have up to five posters at the Scholar-to-Scholar session (also on Friday afternoon, from 1:30 to 3). Please see teh sked in a previous posting.
Now it's up to us to spread the word to kith and kin that COMJIG can be THE place to get their research noticed.
The HD guidelines are directly below from AEJMC:
Rationale:
The high-density format may be thought of as a cross between a traditional paper presentation panel and a scholar-to-scholar session. The hybrid allows more individuals to be placed on the panel (thus the name “high-density”). The key is that the individual presentations must be SHORT to allow for individual discussion with members of the audience. To insure this, your chair and discussant will be strictly enforcing the timelines discussed below. This format allows the audience members to hear the detail on those research projects that interest them the most.
Format:
Presenters will be given 4 minutes to provide an overview or summary of their paper. This time limit will be strictly enforced. You will be stopped if you exceed the time limit. No questions are taken between presentations. Since you have a short time for presentation, you are encouraged to limit audio-visual and lengthy discussions. Think of this as an executive summary or an extended abstract.
The discussant for the panel will not comment on the individual papers. The discussant’s function is to facilitate discussions between the presenters and the audience members. To achieve this goal, presenters are asked to spread out in the room so that individuals who would like to speak to them may do so. Audience members will then be able to spend some time hearing more about or asking questions about those research presentations that most interest them. To help the audience members find the proper presenter, a sign will be made with your paper title and authors. These will be taped to the walls around the room (or at tables, if available). After all the presentations are over, you must go to the area with your sign.
Presenters should prepare handouts containing outlines, key points, executive summaries, etc. for their study to distribute to the audience members. This one-page handout will help the members of the audience to comprehend your brief presentations and to select those papers they would like to hear more about. Since there will be many presenters and only one LCD projector, do not prepare materials for the discussion with individuals. It is suggested that you have limited projected material for your 4-minute presentation.
If the guidelines outlined here are followed correctly, there will be nearly 30 minutes for individual discussion. This will allow audience members to get more information on several papers.
Because we want to increase our visibility and try to bring in more research papers, we can have up to 10 research presentations at the Chicago conference. of teh 10, five can be presented at the high-density session and we can have up to five posters at the Scholar-to-Scholar session (also on Friday afternoon, from 1:30 to 3). Please see teh sked in a previous posting.
Now it's up to us to spread the word to kith and kin that COMJIG can be THE place to get their research noticed.
The HD guidelines are directly below from AEJMC:
Rationale:
The high-density format may be thought of as a cross between a traditional paper presentation panel and a scholar-to-scholar session. The hybrid allows more individuals to be placed on the panel (thus the name “high-density”). The key is that the individual presentations must be SHORT to allow for individual discussion with members of the audience. To insure this, your chair and discussant will be strictly enforcing the timelines discussed below. This format allows the audience members to hear the detail on those research projects that interest them the most.
Format:
Presenters will be given 4 minutes to provide an overview or summary of their paper. This time limit will be strictly enforced. You will be stopped if you exceed the time limit. No questions are taken between presentations. Since you have a short time for presentation, you are encouraged to limit audio-visual and lengthy discussions. Think of this as an executive summary or an extended abstract.
The discussant for the panel will not comment on the individual papers. The discussant’s function is to facilitate discussions between the presenters and the audience members. To achieve this goal, presenters are asked to spread out in the room so that individuals who would like to speak to them may do so. Audience members will then be able to spend some time hearing more about or asking questions about those research presentations that most interest them. To help the audience members find the proper presenter, a sign will be made with your paper title and authors. These will be taped to the walls around the room (or at tables, if available). After all the presentations are over, you must go to the area with your sign.
Presenters should prepare handouts containing outlines, key points, executive summaries, etc. for their study to distribute to the audience members. This one-page handout will help the members of the audience to comprehend your brief presentations and to select those papers they would like to hear more about. Since there will be many presenters and only one LCD projector, do not prepare materials for the discussion with individuals. It is suggested that you have limited projected material for your 4-minute presentation.
If the guidelines outlined here are followed correctly, there will be nearly 30 minutes for individual discussion. This will allow audience members to get more information on several papers.
December 03, 2011
Sked for Chi-town
John Hatcher and I spent the weekend in Louisville putting some of the finishing touches on COMJIG's Chicago sked (yeah, I know, tough gig but somebody had to do it, right?) We think that we have an interesting lineup of scholarly panels so make sure to pack your thinkin' cap for next August.
Just a reminder that this will be the 100th aniversary for AEJMC back in its founding city so things are a bit different this time around. We're on a Thursday to Sunday sked instead of the traditional Wednesday-Saturday rotation. But anyone in the Windy City on Wednesday, Aug. 8, won't be disappointed or left looking for something to do (are there things to do in that toddling town?) that day because COMJIG is part of a group presenting a pre-conference session from 1 to 5 p.m. titled "Legal Issues for J-Schools as News Producers: Challenges & Opportunities."
The conference formally opens on Thursday, Aug. 9, and we have two afternoon panels:
1.) A PF&R panel with our buds from CCJIG at 3:15 titled "African Media, the Arab Spring & Democratization: The 'un-seen' and 'un-mentioned' Social Side of the News Revolution."
2.) That's immediately followed with another PF&R session at 5 (so walk quickly between the rooms) with a co-sponsored session with the good folks from GLBT on "The Tragedy of Today's GLBT Journalism."
Friday, Aug. 10, is a busy day. Unfortunately, however, the sked gods hiccuped when we were going about our biz because there is a dark cloud coverng our silver lining. We have four sessions but two of them conflict. Blame it on the Bossa Nova, blame it on the sheer madness of the chip auction (any excuse in a storm is a good excuse I always say), but we'll just have to endure. First, the good news:
1.) Our scholar-to-scholar session is from 1:30 to 3 p.m.
2.) We're cosponsoring a 3:15 p.m. research session with our ol' reliables from CCJIG on "Mobile Me, Mobile We: Building and Bridging Communities With Media."
3. & 4.) Here's where things get sticky and we'll have to make the best of it. We have a conflict from 5 to 6:30 p.m. We're co-sponosring a PF&R session with SPIG on "Social Media & the Ethnic Press in Chicago" AND involved in a high-density research session with CTECH at the same time. And there's another problem. We'll really have to help the research chair find, cultivate and nurture some quality research papers. So start spreading the news. (Yeah, I know, I know, it's Chicago and I'm quoting "New York, New York," but Frankie sang about both towns so I think I have a loophole here.
Although New York (and maybe Chicago) are cities that never sleep, maybe you should get some sleep because Saturday, Aug. 11, will be a busy day.
1.) It can start as late as 12:15 with the traditional J-Lab lunch with friends from the Council of affiliates and CCJIG, but then it gets busy as the afternoon and evening wear on.
2.) At 3:30 p.m. we're working with Media Management on a merger of essentially two panels: "Starting Startups in the Business of Journalism" and "Changing the News: Exploring a Connective Journalism."
3.) Our biz meeting is at 7 p.m. on-site and our executive meeting will follow somewhere on- or off-site.
Our formal presentations end Saturday, but remember that the conference continues through Sunday, Aug. 12.
On a personal note, I've told anyone who will listen, friends and foes alike, that last year in Albuquerque I plunked two chips into teh container in teh middle of the room. This year, two prople tied my mark, though they didn't break it. I swear the container was much, much, much wider this year. When the first person swished in his two chips a woman sitting near me leaned over and asked, "Didn't you get two chips in last year?" Ahhhh, fame endures though the good that men do is oft interred with their bones but they remember the chips you sink.
See you in August!
Just a reminder that this will be the 100th aniversary for AEJMC back in its founding city so things are a bit different this time around. We're on a Thursday to Sunday sked instead of the traditional Wednesday-Saturday rotation. But anyone in the Windy City on Wednesday, Aug. 8, won't be disappointed or left looking for something to do (are there things to do in that toddling town?) that day because COMJIG is part of a group presenting a pre-conference session from 1 to 5 p.m. titled "Legal Issues for J-Schools as News Producers: Challenges & Opportunities."
The conference formally opens on Thursday, Aug. 9, and we have two afternoon panels:
1.) A PF&R panel with our buds from CCJIG at 3:15 titled "African Media, the Arab Spring & Democratization: The 'un-seen' and 'un-mentioned' Social Side of the News Revolution."
2.) That's immediately followed with another PF&R session at 5 (so walk quickly between the rooms) with a co-sponsored session with the good folks from GLBT on "The Tragedy of Today's GLBT Journalism."
Friday, Aug. 10, is a busy day. Unfortunately, however, the sked gods hiccuped when we were going about our biz because there is a dark cloud coverng our silver lining. We have four sessions but two of them conflict. Blame it on the Bossa Nova, blame it on the sheer madness of the chip auction (any excuse in a storm is a good excuse I always say), but we'll just have to endure. First, the good news:
1.) Our scholar-to-scholar session is from 1:30 to 3 p.m.
2.) We're cosponsoring a 3:15 p.m. research session with our ol' reliables from CCJIG on "Mobile Me, Mobile We: Building and Bridging Communities With Media."
3. & 4.) Here's where things get sticky and we'll have to make the best of it. We have a conflict from 5 to 6:30 p.m. We're co-sponosring a PF&R session with SPIG on "Social Media & the Ethnic Press in Chicago" AND involved in a high-density research session with CTECH at the same time. And there's another problem. We'll really have to help the research chair find, cultivate and nurture some quality research papers. So start spreading the news. (Yeah, I know, I know, it's Chicago and I'm quoting "New York, New York," but Frankie sang about both towns so I think I have a loophole here.
Although New York (and maybe Chicago) are cities that never sleep, maybe you should get some sleep because Saturday, Aug. 11, will be a busy day.
1.) It can start as late as 12:15 with the traditional J-Lab lunch with friends from the Council of affiliates and CCJIG, but then it gets busy as the afternoon and evening wear on.
2.) At 3:30 p.m. we're working with Media Management on a merger of essentially two panels: "Starting Startups in the Business of Journalism" and "Changing the News: Exploring a Connective Journalism."
3.) Our biz meeting is at 7 p.m. on-site and our executive meeting will follow somewhere on- or off-site.
Our formal presentations end Saturday, but remember that the conference continues through Sunday, Aug. 12.
On a personal note, I've told anyone who will listen, friends and foes alike, that last year in Albuquerque I plunked two chips into teh container in teh middle of the room. This year, two prople tied my mark, though they didn't break it. I swear the container was much, much, much wider this year. When the first person swished in his two chips a woman sitting near me leaned over and asked, "Didn't you get two chips in last year?" Ahhhh, fame endures though the good that men do is oft interred with their bones but they remember the chips you sink.
See you in August!
December 01, 2011
Readers in smaller communities may prefer the paper, but ...
A new study from the Reynolds Institute and the National Newspaper Association is being framed as "readers in areas served by community newspapers continue to prefer the
community newspaper as their sources of local news and advertising."
From the release:
If more than a third said they received local shopping information on a platform -- mobile -- and the suggestion was that perhaps not all of them are going to your site, would that be a cause for concern? Or are you willing to write off more than a third of your audience - a segment likely to grow? (Unfortunately, the release talks about a "trend," but provides no trend data or a link to the time series raw data files. You should also read the footnote to the study carefully because the methodology has changed a bit.)
Yes, it's clear community papers continue to have an important place in the media mix of consumers, but I don't think it's all unicorns and rainbows as the release might suggest with this quote:
If I'm running a business, I'm not willing to give up a quarter or a third of my market, yet I've sat in many a meeting in recent years where community publishers defiantly act as though digital is the enemy or, if they have digital assets, seem largely clueless about them. Bad move.
(Also published on Common Sense Journalism.)
From the release:
The survey, in its sixth year, shows consistent trends.
Readers prefer the printed copy to the online version, with 48 percent saying they never read the local news online.
They prefer to receive advertising through the newspaper (51%) instead of on the Internet (11%). And only about a quarter of respondents said they had found local news through a mobile device in the past 30 days. Slightly more (38%) said they had received local shopping information by mobile device.Let me suggest a slightly different interpretation. If a quarter of your market said it was using a device to access your product -- in this case mobile -- would that be an "only" to you or a cause for management to start thinking strategically in that area?
They also have a strong preference for government accountability through newspaper public notice, with 80 percent saying the government should be required to publish notices in the newspaper.
If more than a third said they received local shopping information on a platform -- mobile -- and the suggestion was that perhaps not all of them are going to your site, would that be a cause for concern? Or are you willing to write off more than a third of your audience - a segment likely to grow? (Unfortunately, the release talks about a "trend," but provides no trend data or a link to the time series raw data files. You should also read the footnote to the study carefully because the methodology has changed a bit.)
Yes, it's clear community papers continue to have an important place in the media mix of consumers, but I don't think it's all unicorns and rainbows as the release might suggest with this quote:
"The survey shows a majority of respondents believe that the newspaper does a better job of providing background and depth on stories essential to citizens,” Anfinson said. “Further, the newspaper is more useful to them personally than any other news source. It not only highlights the strong bond between local communities and their newspapers, but demonstrates that people do value good journalism."
If I'm running a business, I'm not willing to give up a quarter or a third of my market, yet I've sat in many a meeting in recent years where community publishers defiantly act as though digital is the enemy or, if they have digital assets, seem largely clueless about them. Bad move.
(Also published on Common Sense Journalism.)
Subscribe to:
Posts (Atom)