BostonCourant.com — or whatever the heck Jacobs might call the site, if he ever buys a domain name for it — exists only on [Publisher David] Jacobs’ desktop. The paper has no Twitter feed, no YouTube channel, no mobile app. It sort of has a Facebook page, but only because one was autogenerated from the Courant’s Wikipedia page. The Courant doesn’t control it.Jacobs is following the path many community publishers have taken ...
But if the old-fangled Courant is doing journalism all wrong, someone forgot to tell its accountant. Circulation is at 40,000 and rising, the newsroom just moved into a swanky downtown office building, and the paper — which already covers four of Boston’s most affluent neighborhoods — is about to add two new full-time reporters to reach more of the city. ...
In a more subdued moment, Jacobs conceded there is something to lose by digital abstinence. Without a website, he said, the Courant misses opportunities to break news between printings. “I was discussing this with one of my reporters yesterday,” Jacobs said. “She really wants to have a website, and I said, ‘Why?’ She said, ‘Because we break so many stories before even the dailies know about them, and if we’re the first to post, we get the recognition.’ I understand that, and no one is more competitive than me.
“But look,” he continued, “it’s a question of tradeoffs. My ego and my staff’s ego — which is very important because we’re all in this to be competitive — versus losing money.”
February 17, 2012
Who needs the Web? Boston Courant and many other community papers
This post on the Nieman Lab blog is worth a read.