Patch.com may not have come to your community yet, but it has become quite active in the suburbs around Minneapolis and St. Paul, even reaching into western Wisconsin.
From conversations with Patch editors, we have learned the company's efforts at developing hyperlocal online news sites seem quite deliberate. Not every community is bound to be Patched. Besides obvious elements such as population and potential for advertising revenue, Patch also considers the degree of community engagement before deciding to open a site.
Nicholas Carlson of Business Insider is skeptical about the company's chances.
"The only way Patch wins," he writes, "is if it can prove that local, geographically-pinpointed traffic is more valuable than national, broad-based traffic – by several multiples."
Has Patch set up shop in your community? If so, how is it doing?