March 16, 2010
Mutter finds outllok for community papers mixed
Alan Mutter, the "Newsosaur,"
digs into the outlook for community newspapers
and finds that while things are better than their big-city brethren, there are some serious caution areas on the horizon.
A readership that is aging faster than metro areas
Over-dependence on fewer advertisers
Need to invest in more compelling content and innovative ad platforms
Post a Comment
Post Comments (Atom)