OK, not Jock exactly (could the world take three of him????), but the third edition of his Community Journalism (Relentlessly Local) is now heading to bookstores near you. (UNC press blurb and order site.)
As the press blurb says: "No matter how ambitious they may be, most novice journalists don't get their start at the New York Times. They get their first jobs at smaller local community newspapers that require a different style of reporting than the detached, impersonal approach expected of major international publications."